Client: “Akvulia” is a unique product especially for young Ukrainian families who are just beginning their parenting journey, gently and carefully holding their baby’s hand. Task: To redesign the label. Solution: Develop a label based on the agenderness of brand. Strengthening this position, we developed the slogan “Akvulia water. For me, mom and dad” and made new protagonists, boy and girl. A simple, clear illustration will attract the attention of both the younger generation and their parents.