First acquaintance with the product is made through the package: it delights, provokes to buy and assures in reliability of the product. Exactly for this a proper attention should be given to its design. Every so often design of the package brings rewards to the brand as well, for this it’s even possible to receive Red dot. Design of the package can include logo and other images, text and clean design elements: form, colour, recognizable graphic elements, what enables single perception of the picture. First acquaintance with the product is made through the package: it delights, provokes to buy and assures in reliability of the product. Exactly for this a proper attention should be given to its design. Every so often design of the package brings rewards to the brand as well, for this it’s even possible to receive Red dot. Design of the package can include logo and other images, text and clean design elements: form, colour, recognizable graphic elements, what enables single perception of the picture.