Client: A charity project for grandparents who want to be #onthesamewavelength with the modern world.
Task: To get the attention of active, busy people who are surrounded by thousands of advertising messages every day. To raise funds to buy a radio for the elderly in geriatric nursing homes who need to stay up to date.
Solution: We developed a creative idea for the campaign, naming, logo and scripts for audio clips. In order to achieve emotional involvement, we made real seniors speak for themselves to encourage target audience to help them stay on the same wavelength with the world thanks to radio.