Client: Dev.Pro is an outsourcing software development company.
Task: To redesign he logo, corporate identity and to create a guidebook. The logo should reflect the desire to move forward and stand out from other technology companies while maintaining continuity. The corporate identity should convey that Dev.pro has qualified specialists and accepts new ones.
Solution: What distinguishes Dev.pro from others is the alliance that the company creates together with its customers, aimed at common success. This formed the basis of positioning. We chose bright, individual colors to stand out from the many companies that use the traditional blue color scheme for the IT industry. The corporate font chosen was IBM Plex Sans, IBM’s open source corporate font, which is the link between technology, science and people. Special characters from programming languages were chosen as corporate identity elements. They are used in the text as a design element for decoration and as illustrations of these symbols, which allows the corporate identity to be more diverse and interesting.