Client: Eat&Drink own imported wines and delicatessen shop
Task: To create a naming, logo and corporate identity
Solution: we have developed a flexible, dynamic logo that is easy to use in the interior of the store, product design and digital format. The logo is created by combining a typeface and a line that is superimposed on text or wraps around letters. The orange line combines the flavour of wine with an aftertaste of cheese and a feeling of tender jamon. The combination of grotesque and smooth wavy element creates a kind of visual contrast for better perception and memorization.