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The goal of Kyivgaz company rebranding is to modernize the outdated visual brand communication, but with a certain continuity.

The new style corresponds to the doctrine of metamodernism – an era that combines the oscillation between two opposing concepts with their simultaneous use.

The new symbol refers to the image of gas particles, usually in continuous chaos of movement, but structured here as a symbol of a domestic burner according to the divine proportion principle.

Such an oxymoron perfectly illustrates the activities of Kievgaz – the supply of the most important energy resource to households in the Ukrainian capital.


Фирменный стиль

Project team

Maria Omelchuk
Daniil Martynov