Smart moving

Creative advertisement

Client: Murakha (Ant) Moving Company

Task: To create communication strategy, creative advertising, 3D illustration

Solution: Unlike many other competitors, Murakha cares about convenient package for moving. And so the idea was born with objects that are very uncomfortable in the space they`ve been put in. In 2011, to create a 3D effect for a Bear in the absence of such capabilities in the team, we assembled a glass cube, put a toy there, photographed in a dark closet and then drew his hair in Adobe Photoshop.

This project brought the customer many new customers, and we received an award at the KAKADU Awards 2011.