Fitnee is a portable blender from a Ukrainian manufacturer. It crushes all vegetables and fruits perfectly. The battery lasts for more than 20 uses. It is lightweight and compact (less than a liter bottle of water), so it is convenient to take it on a trip, gym, office or for a walk.
Task: to advertise a blender, to increase the knowledge that a portable blender is convenient and useful.
Result: during the research it turned out that the target audience is not very familiar with this product. We are used to the fact that a blender is a kitchen accessory, it has a cord, and it needs electricity. In addition, it will be almost impossible to maneuver and fight on the territory of the kitchen blenders (with well-known and powerful brands), given the advertising budget for a Fitnee’s promotion. The situation was aggravated by the fact that the purchasing power of the consumers fell during the quarantine. It was necessary to tell the future consumers as simply and quickly as possible about the features of the blender. As a result, a Fitnee’s advertising campaign is based on simple and understandable slogans that reveal all the advantages and features of a portable blender from the first seconds. Hashtag slogans: #beachblender, #forestblender, #streetblender supported by the key visuals that reinforce the message about integrating a portable blender into everyday life outside the home.