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Package design LEIDENDAIRY

Client: Importer of soft cheese (feta *)

Task: To develop a packaging design for a new product to enter the Ukrainian market, which would be easy to read that the product is manufactured in the Netherlands at a modern large plant.

Solution: We discovered that the logo needs to be updated – Leidendairy naming should be written easier. So the logo has become an easy-to-read typographic sign. The color scheme of the package refers to the country of origin (Netherlands), the illustration-engraving visually tells about the fields where cows graze, from whose milk the most delicious cheese is made.

* “Feta” is a protected indication of the geographical origin of cheese under EU law, so only Greek cheese can be called feta in the EU.


Package design

Project team

Nataly Zakashanska
Maria Omelchuk
Vladislav Geletko

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