Client: Importer of soft cheese (feta *)
Task: To develop a packaging design for a new product to enter the Ukrainian market, which would be easy to read that the product is manufactured in the Netherlands at a modern large plant.
Solution: We discovered that the logo needs to be updated – Leidendairy naming should be written easier. So the logo has become an easy-to-read typographic sign. The color scheme of the package refers to the country of origin (Netherlands), the illustration-engraving visually tells about the fields where cows graze, from whose milk the most delicious cheese is made.
* “Feta” is a protected indication of the geographical origin of cheese under EU law, so only Greek cheese can be called feta in the EU.