technical supply and services
Today ELENG provides services both to the marine and companies operating on land. Therefore, it became necessary to update the logo, as well as to rethink and systematize the company’s 25 years of experience. That’s how the new brand ELENG was born.
The mission of Eleng brand is to ensure a more safe, efficient and environmentally friendly circulation both on the water and on the ground. The customers alongside should be assured of the quick and qualitative problem solving together with complete security of property.
We have developed a system of logos and corporate identity: a modular grid to create all layouts in the same style, brand colors, font, brandbook, brand merchandise. The logo for ELENG LTD — one of the largest companies of ship supply services of the Black Sea basin — consists of a unique font composition integrated in a simple geometric shape with two 45 degrees cut corners. The simple laconic form of the logo group and its monolithic together with solidity of the letters stands for the character of the brand: reliability and professionalism. The two cut-off corners support the following brand’s components: innovativeness, constant development, commitment and efficiency as well as company’s two global directions – land and sea. The modular design ensures ease of use providing company’s recognition.
What did consumers get from the change? The association with the reliable and modern brand that is constantly developing and is easy to work with.