Client: Premium marble beef Dar Gusto, which is obtained from pastures in Argentina.
Task: To develop packaging for beef that would convey the premium and standard of the product. In the style of packaging to develop labels for marinades.
Solution: After careful study of competitors, we came to the conclusion about the main color scheme – rich, rich dark green. In contrast, fresh meat, which can be seen through the holes of the packaging, looks even fresher. Figured carving in the form of a bull’s head and the use of a golden fifth color on the cardboard packaging emphasizes the premium status of the product.