Client: “Novy Proekt”(New Project) – supplier of commercial and industrial equipment.
Task: To develop positioning, logotype and visual identity
Solution: Branding for this company has been developed on its main advantage – client support system. Logotype says about convegrence, so as slogan does: “Opening together”. The sign is a reflection of the letter П (P): project; partner + professional. П in reflection becomes the letter H (N), denoting new. The logo is best applied at the seam, along which the double “П” will be reflected. It interacts best with opening surfaces. This is an envelope, box, postcard, pen, flash drive, etc.