Client: HACK4Retail – this is a hackathon for data science gurus who want to show their talent in Ukrainian retail. The best teams will receive a cash prize, and the Fozzy Group will offer them their dream job.
Task: Logo and visual identity
Solution: We created an advertisement that brings together two “incompatible” worlds: IT and supermarket shelves. E-commerce is a bright and expressive alternative to old solutions in commerce, therefore it requires some bright image. And the products contain a code, they`re like made of it, because merchandising in Fozzy Group supermarkets is always accompanied by a complex process of data analysis.