Conférma
Logo & Identity
Client: Confèrma furniture brand
Task: To develop brand identity
Solution: The typography is inspired by Jean-Luc Godard’s Male-Female (1966). Confèrma furniture is gender sensitive: we have developed male and female collections. Like so many things in the world, even typefaces can be classified as either masculine or feminine. Feminine fonts can be described as elegant and serifed, while masculine fonts are more blocky and dense. But, like yin and yang, a symbol of dualism, the logo contains two sides – male (Untitled Sans font) and feminine (Untitled Serif font). The combination of these fonts highlights the word Onè in the logo to emphasize the uniqueness and originality of Confèrma furniture.
Logotype and identity
Project team
Daniil Martynov
Natali Zakashanska
Anna Sytnik
