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Skin Story

Aesthetic beautician

Task: Tania Shalagina is a cosmetologist of new generation, educated molecular biologist, practising non-injection methodics. Tania understands skin physiology, welcomes scientific approach, as well as confirmed by research methods. In this lies her main advantage on quite unorganized and wild market of cosmetological services, including expensive clinics and artisanal services at home. Tania asked to develop identity which would fully reflect her worldview, professional approach and innovativeness of all used by her methodics.

Sign “O” with low underscore is a scin cell, which comes off with basement membrane and starting its movement up on the way to exfoliation. In the variation of logo, when speaking about blog, the low underscore is shifted away rightward, gaining the meaning of pointer in a process of typesetting.

The story is not finished, it will be continued_

Logo & branding

Project team

Omelchuk Mariia

Zakashanska Nataly

Zhoholko Inna

Bairamova Daria

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