Fastfood restaurant in Moldova
Logo and identity development for ТМ Bunica’s.
Bunica’s is a healthy and national fastfood in Moldova. Target audience are young people, who take care about natural ingredients and are interested in very fast development of the order. Menu consists of only 10 dishes, but they contain everything, what people in Chisinau love so much.
Task: create personality, mentally combine traditional receipts of moldavian dishes with modern pace of life in the capital.
Solution: “Bunica” in moldavian means grandmother. Therefore, it is not ordinary fastfood, it’s food prepared by your beloved grandmother. Sophisticated national formulation and obligation of grandmother in each dish – fast, tasty and very familiar. Monoline logo, bright authenticity, composition of proccessed materials and bright purple – yellow – black colors highlight original and contemporary style. Even the grandmother from the logo is smiling friendly, wearing almost modern glasses. She definitely knows how to feed her grandchildren.