Of course, the city with this ambitions cannot be without modern logo, created to embody all expectations and perspective, form positive perception from tourist side and spread the knowledge though the world. Designer typographic writing helps to develop logo amidst main element. Style of letters is static, playful mood of sign – map, gradual letters, quite soft, they emphasize historic will, firmness and at the same time melodiousness of ukrainian language. Dynamic element – the map – is easily transmitted on all elements of corporate identity. Many color combinations suggest positive emotions. In total, identity of Bila Tserkva City tells us about how strong, colorful and hospitable is our nation.